Why is SEO for Electricians Important
Eventually, everyone needs an electrician. As we approach 2023, there are a lot more people working from home, putting additional wear and tear on their homes leading to an increased need for electrical services. Those seeking out electrical services need to be able to quickly and easily find you. SEO for electricians allows you to position your electrical business right in front of potential clients looking for your electrical services.
Google spends a great deal of time and resources to learn and understand what makes a web page high quality. SEO for electricians consists of recommendations from Google on how to improve your website. These improvements make your website easier for searchers to find. When SEO is properly implemented, we ensure a high-quality experience for the potential clients viewing your website. As Google recognizes these changes, your website will rank better, attracting more visitors.
Google updates its algorithm as often as 10-15 times per week. These updates impact who ranks where in the search results. It is of the utmost importance to stay aware of and ahead of these algorithm updates to avoid losing visibility and position. Moz publishes an up-to-date log of Google’s algorithm updates.
Additional Benefits of SEO for Electricians:
- Improves user experience
- Improves conversion rate
- Increases the number of visitors to your website
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How Search Engines Work: Crawling, Indexing, and Ranking
Having a basic understanding of how search engines work can help you understand how SEO can benefit your website.
How Search Engines Work
Here is a guide, published by Google, explaining how search engines work: https://www.google.com/search/howsearchworks/
Google explains how they crawl all the websites on the internet to create a Search Index: https://www.google.com/search/howsearchworks/crawling-indexing/
When crawlers find a webpage, Google’s systems render the content of the page, just as a browser does. Google takes note of key signals and keeps track of it all in the Search index.
Google ranks your webpage to appear in the SERPS based on the relevance of the content to the searcher and their intent
When performing onsite implementation, also known as on-page SEO, there are specific elements that impact your SEO. These elements need to be formatted in a very specific way. There are many platforms available with varying pros and cons when it comes to SEO.
It’s important to take a look at your body copy for each page. You want to make sure you always have a minimum of 300 words on each page. The more words – the better, but if you can meet the minimum of 300, you’re doing well. Be intentional and descriptive in your copy.
A rule of thumb that we use is the 3-paragraph rule. It just takes three good paragraphs to get the 300-word count. So for example, you could do three paragraphs about a recent electrical project. Google wants to be able to read the first couple of sentences of your post and know exactly what it is going to be about.
Begin your blog with a brief summary paragraph, integrated with all your keywords. For electricians, this would be the type of project, some form of the word electricity, the business or residential area, city, state. Check out these blogging tools for electricians to help improve your content.
Next is the permalink, also known as the slug or URL. Automatically the entire title is put as the permalink but you can customize it to be whatever you want. In the example below, I’m going to simply copy and paste these first two sections of the title. Once you click “OK”, it automatically formats it by taking out the spaces and caps, etc. The reason we take out the third section is that we don’t want it to be too long.
Title tags (aka Page titles) are a core element of on-page SEO. Title tags are used in the Search Engine Results Pages (SERP). This is one of the few signals we can control in the SERPs. Page titles tell Google and visitors what a page is about. A proper title will compel searchers to click on your result over others in the SERPS.
Here are some parameters you should follow when crafting Page Titles:
- Describe your business in a concise, informative phrase
- Needs to be unique for EACH page
- Keep the character count between 30-65
- Use title case
- Include your business name (Core Pages)
Meta descriptions are used by Google in the SERPS (Search Engine Results Pages). Electricians use meta descriptions to provide a brief summary of what a user may find on the page being described.
Here are some parameters you should follow when crafting Meta Descriptions:
- Describe what users may find on the page
- Needs to be unique for EACH page
- Keep the character count between 70-165
- Use sentence case
- Include your keyword for the page, your business name, location (if a local business), and a call to action.
When writing content paragraphs, you want to have H2 Tags. This titles each paragraph so your reader can easily navigate your post and decide what section they want to read. It also adds the H2 to the coding, creating another way to get some keywords in for Google to recognize.
To do an H2 tag ,you just highlight the text you want, make sure that the “toolbar toggle” is clicked, change it to “Heading 2” and that’s it! We have more information on how electricians use header tags in our blog.
Alternative Text (Alt Text)
Let’s look into the settings of your images. You want to make sure all of your images have alt text. Alt text serves several different purposes. If the photo cannot load for some reason, the alt text is what will show up in its place to let the viewer know what is supposed to be loading. Also, it adds it into the coding of the image and Google can pull from that for a Google image search.
Link Building and Authority Building
Links & EAT
EAT stands for Expertise Authority and Trustworthiness. When another website links to your website (or a page on your website), that link sends a signal of Trustworthiness about your website or page. You’ll need both internal and external or inbound and outbound links throughout your site. External or outbound links are links to another website.
You can simply read through your text and look for keywords that might link to a website and use that link on your site. For example, it’s likely that the city you are located in has their own website you can link to.
An electrical product you commonly use may have its own website that could be linked. Another place to look would be the website for any certification boards in the electrical industry.
Then there are internal or inbound links. These are links within your own site. You can type out a sentence referencing other similar posts. Link up to them by selecting the text you want, clicking to add a link, then do the drop down “Link to existing content” and select the post or page you want to link to.
Links to a website comprises the largest part of how Google’s algorithm determines who outranks who. The more relevant and authoritative links you have to your website, the better you will rank.
‘Link’ is short for ‘hyperlink.’ It’s how people navigate the Internet. Search Engines also use links to navigate (or ‘crawl’). Search engines like Google, use links to discover new web pages and to help determine how well a web page should rank in their results.
Essentially, links are a vote from the link source. Search Engines use them to determine authority. Additionally, links will also provide traffic to your site.
Citations are links that you get to your website from other sources. Some examples of citations are Yahoo, Google My Business, and MapQuest. Citations give Google an opportunity to peruse the entire web and find other sources that validate you. Google wants to verify that your electrical business is actually an operating business.
Unfortunately, there are plenty of nefarious, negative things people like to do with SEO like trying to spam or trying to find a way to illegitimately get into the search results.
When you’re building citations, it’s important to have broad coverage of several citation sources. We are allowed to use citations to disseminate those trust signals throughout the web so that we can have a variety of sources pointing back to back to your electrical business. You’ll want to find core citations for your electrical business, then build the citations to be accurate and correct.
Make sure that you have your name, address, and phone number mentioned in all citations. The name of your business, the address of your business (actual physical address), and the phone number need to be consistent on all citations. Additionally, anytime you create citations, they need to be tracked and logged so that if you ever need to change it, you can go back and update the citation so it remains consistent.
From time to time, you might move your business, you may change a phone number, or you might even slightly change the name of your business. When Google starts seeing different phone numbers in different locations throughout your site, it diminishes trust. Consistency is key.
Video: Citations for Electricians:
Video about citations for electricians.
- Alt Text – Descriptions of images on a web page. Also known as “Alternative Text.” It is an accessibility feature originally created for the blind.
- Canonical Tags – Tags used to give precedence between multiple, often similar, pieces of content.
- CDN – Content Delivery Network. A CDN is an alternative method to deliver images to a web browser.
- Domain Authority – (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.
- H1 (Header Tag) – Visible version of the page title.
- Links – clickable text or images that lead to another page or resource on the internet.
- Meta Description – A short description of the content of the page often used in the SERPS.
- Meta Robots – Tags or text files used to allow or disallow Google from crawling or indexing specific pages or resources on a website.
- Page Title – The main title of any given web page. A page title should describe what the page is about often used in the SERPS.
- Schema – Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. Here’s an example of a local business that has the markup on its event schedule page. You can find more info at https://schema.org.
- SERPS – Search Engine Results Page
- URL – Uniform Resource Locator